Tata Group has maintained the top position in India’s 100 most valuable brands for the second successive year, with its product valuation rising 37 percent to $19.6 billion, followed by Life Insurance Corporation (LIC) and Infosys, according to the UK-based Brand Finance’s recent India 100 2019 brand survey. The country’s largest insurer, the Life...
Read MoreThe Government of India on Monday banned as many as 59 Chinese apps including TikTok and UC Browser “which are prejudicial to sovereignty and integrity of India, defence of India, security of state and public order,” news agency ANI reported. Majority of these apps were recently red-flagged by intelligence agencies over concerns that they...
Read MoreJust like in every other field, Chinese apps have been successful in taking over the Indian app market too. Over the past years, Chinese apps have been growing popular in India and holds a share of 39% – 40% in the Indian app market. With a population of 1.38 billion, India is the fastest growing mobile app market....
Read MoreIn order to keep up with all the Google algorithm updates, it gets important for marketers and brands to ensure that their websites are consistently optimized for search. And keyword research is often the first and the most important part of search engine optimization and search marketing. Since keyword research has such an important...
Read MoreThe latest launch by Google, AMP or Accelerated Mobile Pages, is making web pages and sites load faster than usual. But this speedy loading has changed the working of the opened web. The outstanding speed of AMP is accomplished in two different ways. First, a defined structure of web development technologies is employed by...
Read MoreInbound marketing has been there in the business world for over a decade. It is especially beneficial for the small business which has limited marketing budgets. With the help of inbound marketing, a company website can be transformed into a sales and marketing tool. In simplest terms, this strategy involves engagement, content, trust, attention,...
Read MoreWe are living in a world where the Internet is the axis around which everything else revolves. Business, like everything else, evolves for the better. Digital Marketing, for example, is gaining more and more popularity and hence digital marketing agency has become a very common choice. Digital Marketing agency consists of people who work...
Read MoreAre you a digital marketer or an aspiring blogger? If you want to drive organic traffic to your website, you need to know how to get in the good books of Google. Google loves SEO. The following SEO tools can help in improving your Google ranking in 2018. 1. Google AdWords Keyword Planner Google...
Read MoreBusinesses are constantly spending money on PPC advertising, which has the potential of delivering the targeted traffic (much faster than SEO). Most people think of managing their Google AdWords campaign themselves but there are a number of reasons why an experienced PPC agency is worth the dollars they charge. 1. AdWords Industry Norms and...
Read MoreWhether you are running a big company or a small business, improving your business game is something you would want no matter what. Business is always fluctuating. It might either go up or fall down, but it is never stable. Making continuous enhancements and changes are important to make your business ride uphill. You...
Read MoreContent marketing has emerged as a powerful tool for engaging customers, with so many content mediums available today – websites, blogs, videos, infographics and social media among them. That’s why more and more businesses are making sound investments in content marketing. But just like other digital mediums, the science of content marketing is also...
Read MoreIn the life of a working mom or dad, flexibility is key. And in the life of a sometimes-work-from-home working mom or dad, technology is the reason I can be flexible. Sometimes my kid gets sick, or I need a plumber to come fix the toilet. I’m lucky to have a job that lets...
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